The fusion of generative artificial intelligence (AI) and marketing science is radically transforming the advertising industry. Despite some hesitation, more and more brands are beginning to recognize the immense potential of AI in creativity and operations. Iconic brands like Coca-Cola have already taken the lead by incorporating AI into their advertising campaigns. Coca-Cola used AI to remake its iconic ad "The Holidays are Coming," showcasing the technological advancements achieved in a short period of time. PetSmart Charities utilized AI to create vivid profiles of adoptable animals.